The fragrance doesn’t actually drop until mid-September, but what is time but an abstract concept in the grand scheme of party throwing? Little to concern one’s self with, clearly, in the case of Coach: the brand last week threw an alfresco celebration to announce the forthcoming launch of its debut men’s scent.

Taking place on New York’s High Line – think rooftop vibes, think complimentary monogramming station, think the best of the best mini snacks – the event followed Executive Creative Director, Stuart Vevers’ win at the CFDA’s the previous night, where the British designer picked up Accessory Designer of the Year.

Elsewhere amongst those in attendance was a high count of former Wonderland cover stars (because great minds, etc): Chloë Grace Moretz – also the face of the fragrance’s female counterpart – Hari Nef and Sasha Lane all turned up in their Coach finest, likewise Rowan Blnachard and James Franco, announced as the face of Coach for Men back in May. What can we say, we like to surround ourselves with beautiful people.