In the game since 2010, the latest addition to Gucci’s Guilty fold exists to celebrate the fashion house’s new dawn; an aromatic interpretation of Alessandro Michele’s romanticised aesthetic, Gucci Guilty Absolute poses a feeling of complete freedom with a healthy vibe of emancipated sexuality.
Under the banner #GuiltyNotGuilty, the men’s fragrance boasts leather as a hero ingredient – an homage to the house’s ultimate material – while elsewhere the flacon bottle references the codes of a refined lounge, most notably the sensorial textures and colours of cigars and cognac.
Concocted by maître parfumeur Alberto Morillas in a special collaboration with the creative director, the scent acts as a modern declaration of self-expression, as well as an object of desire for the contemporary man. Embodying all this in human form, award winning actor and FROW regular Jared Leto fronts the campaign, lensed here by Gucci collaborator Glen Luchford.
