LFWM: John Smedley AW17

January 11th, 2017

Can’t argue with “the world’s finest knitwear”.


A New Take On Knitwear

Those who braved the good old London weather to go to John Smedley’s AW17 show at the BFC Presentation space were certainly not disappointed. Inspired by raw, fine materials like merino wool, natural alpaca, silk, wild bouclé and British sheep’s wool in fluid shapes and textures, the brand proved why they’re considered “the world’s finest knitwear”.

Androgynous At Its Best

Always one to aptly name their inspiration, the 2017 autumn/winter collection is in vibrant shades of Flare Orange, Lumsdale and Kielder Greens, in an array of colours inspired by nature and the great British landscapes. Men’s wear and women’s wear were shown together and key pieces included an orange ribbed tunic top with a turtleneck and a black bouclé bomber, 

The Black Sheep Of The Family

The brand’s marketing and design director, Jess McGuire-Dudley, let us in on some of the secret inspiration for this collection. “We really wanted to do something that celebrated a fiber that is disregarded by the industry, which is the black sheep’s wool”. This material was featured in a number of pieces, including a boatneck cable-knit jumper and a wool cape that took over 100 hours to knit.










Words: Laura Bettencourt