LFWM: Agi & Sam AW17

January 9th, 2017

AW17 saw Agi & Sam with a woollen focus.

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The Cultural Patchwork of Togetherness

A theme is emerging amongst young London designers: the idea of cultural patch-working and expressing the importance of diversity. Agape Mdumulla and Sam Cotton created a collection inspired by gang mentality, dashed with an undercurrent of menace – perhaps fitting considering the current political climate and the concept of using art and fashion to create the ultimate reflection of our contemporary world.

A Woollen Focus

Their concept aligned with Woolmark, setting Agi & Sam up for a pre-dominantly wool collection, with more than 80 per cent of the garments made from some kind of wool. Featuring a scarlet-sleeved bomber with basketball piping, a colour-blocked leather windbreaker, cropped bi-chrome trousers and a black hooded coat with red buttons, the collection was perfect to keep the chill off this AW17.


Agi & Sam’s AW17 was charged with an unusual energy. Soundtracked by DJ Holy Other of Boiler Room, with the models walking through the floors of The Welsh Chapel, the collection was charged with an idea and spirit that only Agi & Sam can produce.

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