Burberry has always been ahead of the game when it comes to their campaigns. Brooklyn Beckham, Rollacoaster cover star and social media king, has shot the brand new (and brilliant) Burberry Brit fragrance campaign. After Beckham shot live on social media for Burberry back in January, the collaboration went so well they enlisted him for his first professional job – shooting the 6 well-loved Brit fragrances that Burberry are so well-known for. Yes, it is a good as it sounds.

The campaign, shot in London, features rising stars Ben Rees, Lewis Helm, Todd Dorigo, Eliza Thomas, Liv Mason Pearson, Maddie Demaine, Carvell Conduah and Harry Pourdjis, and is a wonderful showcase of young British talents, including Beckham. Beckham’s professional debut signifies the importance of social media in the modern age (Beckham’s Instagram is essential his portfolio after all), and showcases a new generation of young, fresh talent. It’s right up our street.

The Burberry Brit fragrances themselves are in a league of their own. With three female and three male fragrance options, there’s plenty to chose from. The female fragrances include Burberry Brit For Her, with candied floral notes and crispy pear and white peony, Burberry Brit Rhythm, a gorgeous floral scent made up of notes with fruity twists, lilac and amber, and Burberry Brit Sheer – delicate and fruity, with pink peony, black grape and a touch of musk. The male fragrances are just as good: Burberry Brit For Him, with notes of ginger, cedar wood and tonka bean; Burberry Brit Rhythm made of woody aromatic elements and leather notes (it’s also available in an Intense version, with juniper and guaiac wood), as well as Burberry Brit Splash, consisting of invigorating aquatic elements, watery accord and moss. These 6 individual scents are totally unique in themselves, but all adopt the Burberry attitude. We want them all.