The high-street favourite makes some exciting announcements.

British high-street legends Warehouse are making their ambitions for fashion-domination clear with some marque appointments being announced today. First, there’s the news that Alasdhair Willis (Stella McCartney’s husband and the man who is behind Hunter Original’s popularity over the last few years) has been appointed as Warehouse’s new Brand Consultant – which will mean he will be instrumental in the relaunch of the brand and the formation of its new identity.

Secondly – and most importantly because obviously we’re all about the clothes – homegrown designer Emma Cook has been appointed the Design Director of the brand. The CSM graduate has found success in recent years both with her own label and for her work with various international brands. Cook will present her first collection for Warehouse in 2016 and said of the appointment, “as a British designer I’m thrilled to be joining Warehouse at such an amazing time for the brand. I’m really looking forward  to help establish the brand’s new DNA and to champion a new vision for the British high-street.”

We’re looking forward to seeing what she can do, because as much as we love to ogle Gucci and J.W. Anderson, it’s important not to forget about the Great British high-street: long may it live!