Head behind the scenes with Dree Hemingway on the set for Chloe’s new fragrance campaign.

Dreamy 70s femininity is what Chloe’s all about. Season after season we get ivory-hued lace, camel colours and off whites, we’re not complaining. Naturally, the fragrance reinvents this style in a scent and Dree Hemingway has been enlisted as the face for the brand’s new campaign to epitomise their effortless attitude. Celebrating the new Chloe Eau De Toilette scent, a white rose concoction in the brand’s signature bottle, Dree lazes about the kind of apartment we wish we had in the clothes we wish we were wearing. Exactly what we do on Sundays basically, except we’re on a slightly tighter budget.

Jordan Scott the director of the campaign film pinned the Chloe girl as the girl you want to be best friends with. “She is fantastic, funny, enthusiastic and an all-around sweetheart. So it made the experience really fun. Plus, she knows what she’s doing in front of the camera and gave a beautiful performance,” the director said of the brand’s new muse, chosen to depict this spirit.