McQ by Alexander McQueen will reveal their SS16 collection via its social channels for the first time ever today.

You can catch the brand’s LFW presentation – set in the crypt of Spitafield’s Christ Chuch – here at 5:30pm (GMT).

Released across their social media channels for the first time ever, McQ will premiere their SS16 collection through lo-fi video shorts, character studies and detail shots, envisioned by young creatives, Lea Colombo and Jack Davison as well as our own long-time collaborator, Sharna Osborne.