SS16 Felder Felder‘Florida Flamingo’print unveiled on a fleet of electric BMW i3s
Ahead of the much anticipated London Fashion Week show for London based brand Felder Felder, German sisters Daniela and Annette Felder, reveal their hero ‘Florida Flamingo’ print for SS16 in style; by printing it on a fleet of electric BMW i3 cars. The print is fresh, tropical and exotic, inspired by the wildlife that the designers have seen in Miami : “As we spend a lot of time in Miami, we are naturally influenced by the way of life there. Miami has one of the biggest flocks of wild flamingos in the world. We wanted to bring some Miami sunshine to rainy London!”
The print is being debuted not only with style, but with a thought-provoking bang. The ‘Florida Flamingo’ design, will be printed onto a fleet of electric BMW i cars! The i3 with BMW eDrive, is an exciting, agile driving experience with breath-taking acceleration, that’s emission free and almost silent in motion. The car is without a doubt the most award winning electric vehicle in the market, having been deemed Green Car of the Year 2015, UK Car of the Year, World Car Design of the Year and so much more.
As BMW i are the pioneers of eco-conscious vehicle, the Felder twins (who usually travel around on bicycles) decided to collaborate with the company. The relocation of the London Fashion week hub to the Brewer street carpark in Soho, means that shows will be taking place all over the city. The Felder Felder twins will use their fashionable fleet of cars to take their ‘FROW’ from party to show and to navigate around the sites quickly- but without leaving so much as a carbon foot print.
“We are excited about the venue change, it keep things fresh and these cool electric cars can navigate around central London with ease. We’re so pleased we are able to connect VIPs to our show in an eco-friendly and stylish way. They will be able to enjoy a moment of peace in the craziness that is Fashion Week.”
The show is set to wow with vivid colours, quirky romantic summer prints and sexy shapes – perfect for channeling those Florida vibes!
GET YOUR HANDS ON A FELDER FELDER DRESS HERE!
The fleet of ‘Florida Flamingo’ cars will be out on force in London on Friday 18th September. Tweet a picture using #iSpyFlamingo, and tag @FelderFelder and @BMW_UK, for the chance to win a dress (in your size) from a recent Felder Felder collection.