Marques’Almeida unveils an idiosyncratic AW15 campaign, via e-mail.

It wouldn’t be Marques’Almeida if it weren’t the coveting of a cult following – that’s why the unorthodox unveiling of an awesome AW15 campaign can be considered nothing less than a stroke of genius, premiering their seasonal promo via email at the request of eager eyes.

Starring a string of street-cast faces and friends, this idiosyncratic approach to advertising was born of a lifelong liaison with a loyal fanbase, selling clothes over social media and getting acquainted with clients online. Marques’Almeida’s enduring ease is something that saturates every image of the campaign; shot by, Ronan Mckenzie, Alice Neale and Masha Mel, a sundried series captures girlhood unperturbed – wistful, but reined in by a candour comparable to that of Corinne Day.

Those wanting to be in on the act can appeal to Rita who will respond with a selection of M’A’s exclusive images.

Words: Rebekka Ayres