Georgia May Jagger stars as the lead in Mulberry’s A Chelsea Story, for AW15.

Shot by Alasdair McLellan, Mulberry’s AW15 campaign is a nod to the 70s in Chelsea, the days when you were more likely to see Vivienne Westwood and Malcolm McLaren roaming the King’s Road than reality TV stars. We’re lent rose-tinted glasses by McLellan to see the London of yesteryear completely sun soaked.

Soundtracked by one of Jesus and Mary Chain’s more seductive songs, Georgia May Jagger stars in the clip, modelling the Mulberry Bayswater and introduces us to the Roxette and Mini Jamie. That’s two more bags to add to our endless wishlist then.