Is that a new logo we see? With their AW15 campaign shot by Harley Weir, McQ announce a new brand identity.

For AW15 McQ present a campaign starring Alexandra Elizabeth Ljadov and Tobias Lundh, shot by Harley Weir and styled by Jodie Barnes. Featuring classic McQ tailoring, youthful models, a flash of bare flesh and a air of rebellion – it bares great similarity to previous campaigns. The difference, however, lies in the logo. Smattered boldly across the campaign imagery, the new motif uses a redaction-style black out technique to leave only the “McQ” visible, in keeping with the irreverent attitude at the core of the house of Alexander McQueen.