Available exclusively at Harvey Nichols, HOOK LDN eyewear are launching an ambassador project alongside their debut collection. Come meet the HOOK Council.

Come springtime you’ll be able to get your hands on a pair of sunnies from HOOK LDN’s debut unisex collection. You can put your trust in their quality – every pair hand finished and co-designed in the UK by HOOK LDN and Fabris Lane (and all for less than £90, WTF!) It’s a fun collection with subtle colour-pop internal features amongst classic styles. Take your pick from black, clear and tortoiseshell frames, layered up with white and fluoro accents.

Designed for the young things of the UK, the HOOK Council know exactly what you’ll want. Ambassadors of the brand, they’re a carefully selected panel of creatives beginning their careers. They’ve covered all bases, enlisting: stylist, Lola Chatterton; Chess Club Records label owner, Will Street; Rinse FM DJ, Julie Adenuga and LCM Fashion East designer, Liam Hodges.  The company ethos even stems all the way from the photographer of the campaign, Bella Howard, another bright young thing in high demand. Hook LDN is also sponsoring New Shapes at music festivals such as SXSW in Texas, involved in Great Escape in Brighton and regular monthly club nights in London! It’s hard to imagine a better representation of the creative youth of the capital.

HOOK’s creative team is music industry based and taking influence from there, each frame design is named after iconic music references, such as, “Novello” and “Rhapsody”. As a brand that doesn’t take itself too seriously, without compromising on quality, we can’t wait to get a look at the full HOOK LDN collection first hand, but which ones will we pick?!

The first HOOK LDN collection will be available to purchase from Harvey Nichols and HOOK’s website from 26th March.