Camper rebrand their black and white DIY aesthetic for their second campaign under creative direction from Romain Kremer.

Men’s Fashion Week in Paris saw the formal launch of the SS15 Camper campaign, with fancy and futuristic video installations, it all kicked off with the brand’s first campaign film. Each character embodies the shoe they’re matched alongside with in the double spread series. With shocks of triangular tangerine hair, iridescent glitter make up and bubble gum all making an appearance, we’re itching to see the designs.

The attention to detail is seriously impressive, showing how your shoes can truly translate your whole sense of style. All of the models were cast from the streets of London and the modern theme continues in their representation as video-game avatars, another, if slightly less obvious, concentration of your key fashion choices.

Words: Lily Walker