La Perla unveil their debut menswear campaign starring Richard Biedul, shot by Mert and Marcus.

Italian brand La Perla have this week released their inaugural menswear campaign shot by none other than creative duo Mert Alas and Marcus Piggott. The third creative union to date, this time with art direction from Fabien Baron and colour. With sharp suiting and the most decadent of lounge wear – think silk robes, crisp layers and luxurious textures – this is La Perla’s take on a man;s world. Modeled by Richard Biedul who appeared in the brand’s first ever men’s show at Pitti Uomo in Florence this summer, the new concept screams luxury for even the accomplished of gentlemen.