Ralph Lauren celebrate the launch of Polo womenswear with a series of captivating videos, the first of which is available to view on Wonderland

In celebration of the Polo Women’s collection debut and the unveiling of the Polo Menswear Fall collection Ralph Lauren have created a series of captivating cinematic videos.

Having teamed up with Bruce Weber, longtime collaborator and the man responsible for so many of the iconic Ralph Lauren advertising campaigns over the last thirty years, the partnership has enabled another striking result.

Of course there’s a reason the results resonate so strong.  “From the very beginning Bruce understood what I was about and I understood what he was about,” says Ralph Lauren about Weber, whom he met in 1976.  “We shared a love for rusticity and earthiness. We had the same sensibility about realness and family-ness , and a sensitivity about fashion that is in a way non-fashion. We started working together on ads that shared those feeling. And, as the years go by, I’m always constantly looking at those pictures. And, they are me.”

The first images to be released for the campaign were shot in Santa Barbara, Calif and the three mini films. “Are We Going Downtown?” “Letters to Lauren” and “Record Store,” will all be host on The World of Polo website experience on RalphLauren.com.

Here we take a look at the first installment of this iconic series, ‘Are We Going Downtown?’.