Always innovating, the luxury Italian lingerie label La Perla has opened a chic flagship store, just in time for the release of their AW14 collection

Whether it’s for a deserving S.O. or simply a Saturday afternoon treat, La Perla lingerie is always the answer. Now taking centre stage in one of London’s most infamous shopping districts, the luxury Italian label’s Old Bond Street flagship store is sumptuous, lavish and decadent . And with the renowned Italian architect Roberto Baciocchi at the helm of the interior design concept, it’s only fitting that the lingerie brand’s retail space is both opulent and sophisticated.

Three exquisitely furnished floors house La Perla’s exclusive pieces, all of which are showcased against a backdrop of soft pink, blue and yellow wall hues with plush fittings trimmed in golden accents. The store’s transparent cases and lamps behind veils of tulle further highlight the lingerie. After all, it is a work of art in and of itself. On the second floor, VIP customers can receive La Perla’s espace privé treatment, which involves the label’s new made-to-measure service. Customers can order bespoke creations that are crafted by artisans in Bologna and made from the highest quality materials.

Emulating the feel of an elite atelier, the new La Perla Old Bond Street store is the epitome of femininity, elegance and sensuality. And with their new AW14 collection having just arrived, what better timing than to pop in for a visit. Because as we all know, any trip to La Perla is most certainly, an afternoon well spent.

Words: Steph King