Diesel Black Gold, the advanced contemporary division of Diesel, has opened a new London store

Diesel Black Gold, the advanced contemporary division of Diesel, celebrated the launch of their new London Conduit Street, store during LC:M this week. Representing the first global concept store for the line, the 2,277 square foot space is the only retail location in UK to exclusively showcase the Diesel Black Gold women’s and men’s collections.

Bringing the brand’s powerful, seductive aesthetic to life, Diesel Black Gold teamed up with acclaimed founders of Architecture and Associés, Pierre Beucler and Jean Christophe Poggioli. Featuring industrial and raw materials to backdrop the collection, concrete panels and parquet flooring are juxtaposed by leather furniture with studded accents – giving the store minimal aesthetic, peppered with decadence. As Diesel Black Gold Creative Director, Andreas Melbostad puts it: “The Conduit Street store is a unique opportunity to initiate a dialogue with a London audience. It represents a truly indigenous atmosphere for the brand’s new cohesive vision, showcasing a complete range of women’s and men’s collections along with their complimenting accessories.”

The launch, hosted by Renzo Rosso and Andreas Melbostad, saw 10Tigers dj, whilst guests including Sienna Miller, MKS, Harriet Verney and Lady Victoria Hervey drank elderflower and mint collins, prosecco and wine from Diesel Farm.