Luxury luggage store TUMI opened the doors of its Regent Street flagship to customers today. To celebrate the launch TUMI has created a social competition, which will see two winners being sent off on a two week luxury trip across America. And because golden suitcases mean golden prices, American Airline flight attendants (pictured) – from the elite transatlantic service – are hiding five golden TUMI suitcases across our capital. If you fancy giving the challenge a go, follow the movie clues on TumiGoldenTicket.com, to locate one of the golden cases, take a picture and post on social media featuring #TumiGoldenTicket. Each case found, photographed and posted will count, up to the maximum of five, so the more suitcases discovered the higher the chances of winning!

And the price? A 5-Star super luxury holiday for two as you journey across America, from London to the West Hollywood Hotel in Los Angeles; then on to New York, the home of TUMI, staying it the city’s latest hotspot, The Surrey – before finally heading on to a week of pampering on the island paradise resort of Rosewood Little Dix Bay in The British Virgin Islands.

TUMI, 211, Regent St, London W1

Full information at www.tumigoldenticket.com