Wonderland exclusively reveal EMA’s brand new video for her latest single “So Blonde” taken from her forthcoming album ‘The Future’s Void’. 

EMA has revealed the hotly anticipated video for her latest single “So Blonde”, the second from her latest album, due out April 7th. The video was directed by Vice Cooler and queen of GIF’s Molly Soda contributed to the video. Set in Venice, California the video merges reality with the images we see online .

“The smiling blonde white woman is the most exploited image in the world” said EMA when asked to explain the new track & video. “How many bits do we have to reduce the dancing blonde babe to before she is no longer a symbol of sexiness? At what point do tits become simply bits?  And who owns the sparkly dolphin anyway?”

With this in mind, EMA, Vice & Molly set about creating a video that merges reality with the hyper-real version we see online.

Check out the video below, you can follow EMA on Twitter, Facebook and Tumblr.

EMA Tourdates
17.05 Aarhus, Denmark – Pop Revo Festival
18.05 Oslo, Norway – John Dee
19.05 Malmo, Sweden – Babel
21.05 Hamburg, Germany – Uebel & Gefährlich
22.05 Koln, Germany – Blue Shell
23.05 Berlin, Germany – Prince Charles
25.05 Padova, Italy – Macello
26.05 Rome, Italy – Circolo degli Artisti
27.05 Marina di Ravenna, Italy – Hana Bi
28.05 Zurich, Switzerland – Bogen
30.05 Amsterdam, Netherlands – Paradiso
31.05 Mannheim, Germany – Maifeld Derby Festival
01.06 Gent, Belgium – DOK-Box
02.06 Paris, France – Le Point Ephemere
03.06 London, UK – The Garage
04.06 Manchester, UK – Deaf Institute
05.06 Leeds, UK – Brudnell Social Club
06.06 Bristol, UK – The Lantern