Today, Diesel unveil their latest campaign, shot by renowned British photographer Nick Knight using just an iPhone.
Nick Knight and Nicola Formichetti have teamed up to create the latest Diesel campaign #DIESELTRIBUTE. Nicola is forever championing youth culture by reinforcing the importance of social media and this campaign is no different. Being shot by Nick Knight soley on an iPhone the campaign capitalises the use of photo and video apps available today. The campaign has been distributed across specific social platforms including Tumblr, Facebook and Instagram, and will be made available at immersive digital installations in select Diesel stores.
Nicola Formichetti will be at the Diesel COVENT garden store London on the 08th November from 4pm – 6pm for a meet and greet!
Nicola voices his insight into the campaign below:
WONDERLAND: Hi Nicola! So from your new collection are there any particular pieces from the archives that inspired you?
It was a mixture of archive pieces, old patches and studs…and old denim pieces..i patched worked all the history into one capsule collection.
We know you are a keen promoter of digital media, where do you see the future of digital\social marketing going?
The collection is very hand made so it was very important for me to go very digital for visuals. i also feel that digital communication is becoming more and more important in our everyday life.
Where would you like to take Diesel?
I would love to do bring diesel marketing to something very global but personal. something that reaches millions of people around the world yet feels emotional.
What prompted you to feature so many different media in the campaign specific to different social platforms?
Since we are not using magazines for this campaign, i wanted to tailer the images specific for each social media channel. i want to speak the language of digital community.
What can we look forward to in march when you presents your first collection at the helm?
I want my show in march to be a new departure, to be something different and new. i want to break the rules of fashion.
What have you brought to the label?
I feel like what renzo rosso, the founder of diesel did in the last 35 years is so incredible. I’m here to bring the next 35 years of more incredible things with him!
What does Diesel mean to you?
Alternative life, alternative to luxury
What was the most enjoyable experience about creating this collection?
It was pure love. patch working 35 years of history into a collection is very nice. this is a teaser before i present my main collection in march.
Nicola Formichetti will be at the Diesel COVENT garden store London on the 08th November from 4pm – 6pm for a meet and greet!