Chloe and Rizzoli celebrate the launch of the book, Chloe Attitudes.Last night, one of our favorite brands, Chloe, hosted a cocktail celebrating the launch of their new book Chloe Attitudes. The chic launch party was hosted by none other than Chloe creative director Clare Waight Keller, and co-hosted by book collaborators, Sarah Mower, fashion critic extraordinaire, and Marc Ascoli, fashion’s art director of choice. The event was held at the new Serpentine Sackler Gallery in Hyde Park and hosted some of fashions most coveted guests, including Damien Hirst, Lianna La Havas, Pixie Geldof, Julia Sarr-Jamois, Eliza Doolittle and many others.

The book is said to express the modernity and dynamisms of the Maison Chloe from then and now. The book celebrates the work of all of the designers of the brand over the last 60 years including a young Karl Lagerfeld, Stella McCartney and none other than Pheobe Philo, who was responsible for the brands reinvention in the early 2000’s. Included are brilliant photographs by none other than Jeanloup Sleff, Helmut Newton, Guy Bourdin, Deborah Turbeville and Patrick Demarchelier.

The book is currently available through fashion publishing favorite Rizzoli New York.