This week in Brand Buzz, Warehouse calls on all aspiring stylists with this new, interactive AW13 campaign competition.

For its AW13 campaign, British high street label Warehouse takes the Clueless “I don’t rely on mirrors” approach ( for the, like, so  Nineties trends) with a new, interactive styling tool.

Dubbed “Style Me If You Can,” the Warehouse campaign allows the participants to choose the area and occasion they deem stylish, then style the model for that  occasion. Each self-made stylist will then create a mood board of their creations that will be shared within the Warehouse website’s customised social media outlets.

Besides finding the perfect romper for alternative book-cum-coffee shop browsing in Daltson, the Warehouse Style Me If You Can campaign offers the chance for novice stylists to win an impressive prize. Chosen by the Warehouse team, the nine best outfits will be featured in both a film and print campaign, accredited to each stylist. Additionally, the stylists will win an “i-escape” trip for two to a chosen fashion capital: New York, Milan or Paris.

The competition ends this Friday, with the films of the winning stylists appearing in August. So what are you waiting for? Start styling!

The Warehouse Style Me If You Can Competition ends Friday June 21st. 

Words: Elise Marraro (follow Elise on Twitter: PardonMe_Lissie)