The self-described Mrs Carter performs ‘Standing On The Sun’ for the first time in her campaign video for the high street chain.

Beyoncé‘s publicity blitz as the new face of H&M continues. The self-proclaimed Mrs Carter leads a troupe of H&M bikini-clad dancers as she sings her new track ‘Standing On The Sun’, which was written by Sia and Greg Kurstin. Jonas Åkerlund, best known for his work with Lady Gaga, directs. The video follows on from the campaign pictures by Inez & Vinoodh, which were released earlier this month.

The star’s set to kick off her UK tour tomorrow in Birmingham. Personally, we’re more concerned about all that sand she’s flinging around – that stuff stings, Bey!