Ex-Odd Future star Frank Ocean features in the brand’s ad campaign, shot by creative director Scott Sternberg. Check out the new Polaroids from the shoot.

Since Kanye’s gone full-on Margiela-mask crazy, there’s been a gap in the market for a fashion-forward musician to steal the hearts of the industry. Enter Frank Ocean. First he upstaged the A-list at Paris Fashion Week with trips to Dior, Chanel, Givenchy and Margiela. Now he’s bagged his first fashion campaign, this time for Band of Outsiders.

Photographed by creative director Scott Sternberg looking fierce in downtown LA, Frank joins previous campaign stars Kirsten Dunst, Michelle Williams, Andrew Garfield and Wonderland cover star Dave Franco. New images of Frank goofing off in a gym in a red windcheater have just been unveiled – maybe it’s the high school setting, but we can totally imagine Frank being the bad boy in a remake of The Breakfast Club.

Band of Outsiders will be dropping more images on their Tumblr, Instagram (@thisisbandofoutsiders) and website until Sunday. Check out the pictures below.